This \;FREE \;workshop provides you with an introduction to marketing communication methods and tools to maximize your customer reach. \;At the end of this session\, you will know how to: outline your marketing strategy\, test your marketing message\, choose the right sales channel\, and create your marketing plan from your marketing strategy.
\n\nWe will cover:
\n\n&bull\;Branding \;&ndash\; what is it and how to create your brand so it is quickly recognized
\n\n&bull\;Marketing Strategy \;&ndash\; What&rsquo\;s the difference between a Marketing Strategy and a Marketing Plan? Creating your strategy.
\n\n&bull\;Crafting your marketing message \;-What to say\, where to say it and who to say it to. This can be different for different products. \;How to decide
\n\n&bull\;Target markets and channels \;&ndash\; What&rsquo\;s a market and what&rsquo\;s a channel? Different pricing and maybe packaging for each. \;What to consider.
\n\n&bull\;Products/Services \;&ndash\; Products must address customer needs. \;How does your product meet the customer need? What are it&rsquo\;s features and how is it better or different from your competitor?
\n\n&bull\;Channels strategies \;&ndash\; How to deal with the differences and their requirements.
\n\n&bull\;Marketing Methods \;&ndash\; Just what is marketing? The smallest action or item could be part of your marketing.
\n\n&bull\;Social Media \;&ndash\; There are so many platforms out there right now\, which ones are the right ones to reach your customers? You have to take your message to your customers. \;Posting where you are comfortable may not be where your customers get their information.
\n\n&bull\;Sales \;&ndash\; collecting the cash and filling the order. \;How will you collect the customers&rsquo\; money? When will you collect it? How much will you collect? \;What will you do if they want to return it?
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