For founders ready to bring in support wisely—learn how to assess your needs, explore flexible hiring options, and build a cost-conscious plan that helps you grow without losing focus.

Early-stage founders and small business owners often reach a tipping point: they need support but aren’t sure how to bring it in wisely. This interactive session helps participants assess their business needs, understand hiring models from virtual assistants to fractional executives, and create a cost-conscious support plan for sustainable growth. It emphasizes how to use hiring models strategically, so entrepreneurs can stay focused on what only they can do — without hiring too fast or too soon.

• A clear method to assess what kind of help your business actually need
• A breakdown of modern support models and when to use each
• A framework to prioritize what to delegate and what to keep
• Tools to estimate the return on investment (ROI) of bringing in help
• Strategies for scaling smart without financial or operational overload

Presenter: Morgan Martin, Fractional COO, CoApt Projects: Morgan Martin is a strategic operations leader with over a decade of experience growing startups, nonprofits, and public-private partnerships. As the founder of CoApt Projects, she serves as a fractional operations partner to small businesses and ecosystem builders navigating growth and transformation. Morgan specializes in cross-sector partnerships and economic empowerment initiatives, and currently serves on the board of TechShift Alliance and as a co-organizer of the Women in FinTech Initiative.