Participants will Learn

• The concepts involved in creating a marketing strategy
• Creating a feasibility plan – will this business be successful in reaching my goals
• Data collection – What to collect, why to collect it and how to use it
• How to do Market Research of your industry, competitors and clients in your target market.  Where to the find information and how to understand and interpret the data you find.
• Learn about your competition. Their products, strengths, weaknesses and ongoing reputation. Then how should you build your own plan