SCORE Free Webinar - Understand Your Customer to Build Stronger, Smarter Business Success

Learn how knowing your customers can help your business grow

• This exciting 90-minute workshop will teach you simple and useful market research skills.

• Discover how to improve your product or service to meet customer needs.

• Make your customers happy and keep them coming back.

• Get clear steps to stand out from your competitors.

• You’ll walk away with real tools you can use right away.

• Don’t miss this chance to grow your business with expert advice.

Agenda:

• Welcome – Why Customers Matter

• Finding Out What Customers Really Want

• Simple Market Research You Can Do

• Tools That Help You Learn About Customers

• How to Understand Customer Feedback

• Changing Your Offer to Fit the Market

• Making Customers More Satisfied

• How to Keep Good Customers

• Using Insights to Find New Customers

• Q&A and Practice Time

Expected Outcomes:

• Know how to find out what customers need

• Learn easy ways to do market research

• Understand how to use customer data

• Make your product or service better

• Keep customers happy and loyal

• Help your customers stay longer

• Grow your customer base with the right people

Who Should Attend:

• Small business owners ready to grow

• Marketers who want clear market research skills

• Customer service managers who want better results

• Entrepreneurs with new products or services

• Sales teams needing better customer understanding

Why You Can’t Miss This:

• In today’s busy market, smart business owners stay ahead by knowing what customers want.

• This workshop gives you the tools to do just that.

• You’ll save time, get real ideas, and see quick wins.

• You’ll learn how to make your business stronger by listening to your customers.

• Don’t miss out while others grow faster.

• Join this workshop and move forward with confidence and expert support.

Practical Takeaways:

• Learn the best questions to ask your customers

• Use simple research steps to understand the market

• Turn feedback into real product improvements

• Keep your customers happy and loyal

• Find and attract the best new customers

Hosted by:

• Dr. David K. Ewen, Chair of the Western Massachusetts Chapter of SCORE

• Expert in helping small businesses grow with strong customer strategies