SCORE Webinar - Marketing Your Business in The Digital World Workshop

About the event
Marketing Your Business in The Digital World

3-part series on Saturday mornings.

Feb 7, Feb 14, and Feb 21, 9am - 12pm

$50 fee covers all sessions



Marketing Your Business in the Digital World was developed as a series of workshops that build on each other to give you an effective model for promoting your business. You will be registering for all three sessions and will get maximum benefit from attending the entire program.



Pre Requisites for This Course:

1. Participant has been in business for at least one year

2. Pre-work will be completed prior to attending the class



To ensure that each participant receives personalized attention, attendance is limited. You are encouraged to register now!



What you will Learn:

Session 1 – Marketing Building Blocks

Saturday, February 7, 2026, 9am-12pm

The “4 P’s” of marketing and the elements of a message set, including the all-important Elevator Pitch. We’ll also launch into the concept of Integrated Marketing Communications (IMC), which includes your value proposition, go-to-market plan, and Unique Selling Proposition (USP).

You will then enter a small-group breakout session facilitated by a SCORE mentor to develop a customized IMC specifically for your business. When we reconvene, you will present your plan to the larger group for questions and challenges that will help you hone your marketing for business success



Session 2 – Solutions Marketing, Solutions Selling, and Market Positioning

Saturday, February 14, 2026, 9 am – 12 pm

Many if not most businesses think they are selling a product or service. But what a business needs to be selling for maximum return is a solution to a customer’s challenge. This session will introduce Solutions Marketing and give you a step-by-step framework for implementing this proven approach in your business. Case studies of successful transitions from product to solutions selling will also be explored.

From there, you will join a group of no more than five participants guided by a knowledgeable SCORE mentor to create a solutions-oriented marketing plan tailored to your business. SCORE will help you define your target customer, identify their pain points, and develop an effective Market Positioning message that lets customers know you can solve their problem. You will then present your plan to your peers for valuable feedback and suggestions.



Session 3 – Digital Marketing

Saturday, February 21, 2026, 9 am – 12 pm

With your Integrated Marketing Communications and Solutions Selling plans in place, you're ready to optimize your approach to Digital Marketing. Session 3 begins with an overview of key channels, and the role digital outlets play in your marketing mix. Topics we'll then dive into include:

Search Engine Optimization (SEO)
Social Media Marketing
Content Marketing and Email Marketing
Pay-Per-Click (PPC) Advertising
Analytics and Data-Driven Marketing
In the small-group workshop, you will be supported in creating a comprehensive Digital Marketing Strategy for your unique business. You’ll develop go-to-market plans for social media, email and text marketing, and online advertising, including messaging that resonates with your prospects. When we return to the large-group session, you will present your plan for comments.



Upon graduating from the course, each business owner will receive a set of tools, in the form of documents and tutorials, providing you with essential information and “how to” guides. A graduate certificate will also be presented for completion of the material.





Danny Sapir, Workshop Creator and Presenter

Danny is a startup-focused business and marketing leader with hands-on experience launching and scaling three high-technology ventures, bringing a practical, operator’s perspective to strategy, growth, and execution. Through his consulting practice, Danny helps new and small businesses drive revenue through digital marketing, branding, and go-to-market strategy. He also brings enterprise experience from Informix, IBM, and EMC/Dell, and has served as a SCORE mentor and subject matter expert since 2017.



Frank Camacho, Breakout Room Facilitator

Frank has been an integral part of the leadership team and a certified mentor at SCORE SE Mass for the past 11 years. He has extensive experience in hospitality, travel, and technology marketing with a special emphasis on web marketing, social media, and CRM. Frank’s work history includes Staff VP Marketing of Hertz Corporation and VP of Corporate Marketing Services for Marriott Corporation.



Elise Ryan, Breakout Room Facilitator

Elise Ryan is a digital marketing consultant with over 10 years of experience in paid social media and digital strategy. She is the founder of Genuine Social, where she helps small businesses and organizations use digital marketing more effectively through clear strategy, practical execution, and measurable results. Elise has worked across healthcare, B2B, and consumer sectors and enjoys helping business owners gain clarity and confidence in their digital marketing efforts.

 



Refunds only given if the event is cancelled.

SCORE is a 501c3 non-profit organization. Funds received help better serve our clients, implement new initiatives and strengthen our community connections.