This online seminar will give you the knowledge and confidence to grow your online sales. You will learn how to take a simple idea and turn it into a working online store that brings in real customers. Every step will be explained in clear, easy language so that even beginners can follow. You will see how good website design, smooth payment systems, and strong marketing can grow your business. The training will also show you how to manage products, organize shipping, and give customers a great experience. Each lesson includes examples of how small businesses already succeed with these methods. By the end, you will have a full plan to grow your online presence and increase profits in today’s fast-changing market.

Agenda

• Introduction to online sales: Learn why people are shopping more online and how small businesses can adapt quickly.
• Simple website design: See how a clean and friendly design builds trust and makes shopping easy on all devices.
• Choosing the right store setup: Understand the differences between a custom store and a ready-to-use platform, balancing cost and flexibility.
• Selling in many channels: Learn how to sell on your website, social media, and online marketplaces to reach more people.
• Safe and easy payments: Discover how to set up a payment process that is fast, secure, and trusted by customers.
• Organizing products and shipping: Learn how to track stock, avoid mistakes, and deliver quickly.
• Marketing and SEO: See why good product descriptions and brand stories help attract more customers.
• Customer relationships with automation: Find out how to keep customers coming back with simple, personal follow-up messages.
• Using customer data: Learn how to look at sales and website data to improve your store.
• Making a growth plan: Create clear steps and goals to keep your online sales moving forward.

Expected Outcomes

• Clear knowledge of how to build a simple and enjoyable online store.
• The ability to choose the right platform for your business.
• Skills to sell on different digital channels at the same time.
• Confidence to set up safe and easy payment methods.
• Smart ways to manage stock, orders, and shipping.
• Understanding how marketing and loyalty bring repeat customers.
• A step-by-step plan for sales growth in the coming year.

Who Should Attend

This workshop is perfect for small business owners ready to sell online. It is also great for entrepreneurs who want to grow revenue and brand strength through digital sales. Anyone who wants to stay ahead of competitors will find it especially useful.

Why You Should Join

If your business sells only in person, you are missing one of the fastest-growing opportunities today. This seminar shows you how to go online with confidence and avoid wasting time or money. Instead of guessing what works, you will learn proven steps that bring real growth. Every strategy is explained in simple, practical ways you can use right away. Don’t let your competitors pass you by—this is a chance to learn skills that truly make a difference.

Key Takeaways

• How to design a simple and attractive online store.
• How to sell on more than one platform without extra stress.
• How to build customer trust with safe, easy checkout.
• How to manage stock and deliver on time.
• How to use customer data to improve and grow.

This online seminar will be led by Dr. David K. Ewen, Chair of the Western Massachusetts Chapter of SCORE, who brings trusted knowledge and practical advice for small businesses.